Over the last few months I've had to get better at introducing myself and describing my work. I've needed to write and update text for my website, for my Etsy shop and for applications to various shows. It's hard to do for a number of reasons, chief amongst them being the confidence to take yourself seriously (yet also not too seriously). I'm sure I'm going to get it wrong a few times before I start getting it right.
It's marketing basically. Each time I write something new I'm trying to add to the story of me, to my 'brand' if you like. I'm still trying to decide what that brand is. I know some things it isn't (luxury, 'fun', trendy) but it's much harder to pin down what it is. Sometimes I've written something and a word has clicked, for example recently I've started using the word 'playful' to describe my work and, for now, it feels right.
Below is the most recent text that I've written for the website of Cambridge Showcase, at which I'll be showing my work on Monday November 23rd:
Dittany graduated with a degree in Jewellery Design from Middlesex University in 1995. In the last few years she has taken up creative practice again after working in another career - language assessment. In that time her practice has developed from painting and drawing, through printmaking and now back to jewellery. The images used in her jewellery were developed through print making, in particular screen printing. The evidence of her evolution through these art forms is clear in her work.
Dittany uses a unique combination of card and sterling silver to create jewellery that is light, water resistant and durable. Once her images are printed onto card, she cuts out the constituent parts using a laser cutter, a technique that comes with its own challenges when dealing with paper and card. Multiple layers of card are then laminated together so that a strong bond is formed. For some pieces findings are added afterwards and for others they are embedded into the laminated card, thus making a feature of the functionality of the piece. Her inspiration comes from the materials and the processes she works with; a desire to experiment with both to see what forms are possible.
Her current collection includes stud earrings, drop earrings, brooches and pendants in a range of colours and sizes. Playful yet elegant, their design led approach is immediately obvious. She will be showing her work at Cambridge Showcase hot on the heels of taking part in the Hepworth Wakefield Christmas Market.